Did you know that almost half of all Gen Z-ers use YouTube? That newsletters with ALL CAPS headlines get fewer reads than those without? That a jump from 100,000 to 1 million followers on Instagram will make 5.5 times more money for each sponsored post? These are just some of the fascinating digital marketing stats coming up this summer: Excerpt: Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found parti

Every business is always on the lookout for fresh ways to bring in new customers and retain loyal ones. And these days, there are hundreds of marketing tools available. With the advent of social media and the increase in technology, it’s easy to think the best marketing campaigns revolve around social media, blogs, and websites. While these new marketing tools certainly work, the continuously evolving technology and constantly emerging trends can be hard to keep up with! And

Whether you want to create a fresh logo for your business, a brochure to explain a new company initiative, or t-shirts for your employees, it’s often tempting to cut costs by designing and printing the work yourself. But if you want to appear professional and stand apart from your competitors, it’s worth considering hiring a professional designer and printer, someone who will not only create something beautiful and unique, but also walk you through the production and delivery

Even in this modern age when more people are moving away from print toward digital communication, certain print products remain essential. Among them? Business cards. Whether you’re running into a potential client at a conference, talking with customers at a trade show, or sharing about your work at a football game, business cards come in handy. They are a way to promote your brand and share your contact information. But like any other print product, for it to make a good imp

One of the most important considerations when marketing a business? How to stand out from your competitors. Marketing your brand with full-color print products captures attention and leaves a lasting impression. That’s why we recommend investing in full-color print products like these:

Tradeshows are an opportunity to make important business connections that may wind up being essential to the success of your company. But, it’s easy to gloss over preparations for a tradeshow, thinking you already know the ropes. Unfortunately, this can lead to sloppiness. So even if you’re experienced with tradeshows, these tips can help you make the most of your next event: Know your brand. At a tradeshow, you’ll have the ear of other companies in your industry. This is a r