You’re likely familiar with the old adage, ‘it takes money to make money.’ Yet, in a time when budgets for many businesses are shrinking, companies almost always reduce spending on marketing first. In reality, cutting your marketing budget is the last thing you want to do. Instead of helping your business recover, substantially lowering your marketing budget is actually reducing your ability to drive business forward. Instead, right now is the perfect time to invest in promot

Over the past year, organizations have faced the daunting challenge of maintaining a healthy workforce. The health and well-being of both employees and customers have been at the center of decisions regarding when to reopen offices, how to gather, and how to keep business running. Leaders and those in management have become acutely aware of how employee health affects overall business productivity. Even once the pandemic is in the past, prioritizing the mental and physical he

Now, with months of remote working experience, businesses will have to ask themselves if remote work will remain a permanent fixture post-pa