It's a well known fact that featuring promo items in advertising, sales calls, trade shows and social media increases response and sales. They're a profit-building ingredient you can confidently add to any marketing plan. But there's another facet of promo items that makes them special: more people pass them on than throw them away. Which simply means that you can extend your advertising reach for months or even years with no additional investment. Recently, the Advertis

Never underestimate the value good design adds to your brand and promotions. Every contact you have with your audience makes, and leaves, an impression of your company. So guard against even one poorly designed communication that could undermine the reputation you've worked so hard to establish. Engage the services of a professional designer You can't have well-designed brand materials and marketing communications without the services of a good designer. Unfortunately, peo

Every business — including yours — should maintain an online and print marketing presence. But in this digital day and age, it's easy to forget to use all the potential methods of direct mail advertising that can be so essential to business success. Direct mailers are some of the most powerful marketing tools available and offer benefits that online advertising can't match. They allow uninterrupted, one-on-one communication with customers and prospects. They're not too int